Professionals in a brainstorm meeting
 

Transform Your Business for Success with Beyond IP Strategy

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Intellectual property
assets are
complicated

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Intangible assets account
for up to 90% of many
companies’ total assets

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Wise investment in an IP
strategy is essential to
business success

Beyond IP Strategy helps companies navigate and leverage IP by providing value-driven, proactive programs that are co-created to reduce business risk and support strategic growth, while increasing cost certainty and peace of mind.

Applying a business consulting approach to IP issues, we combine design thinking principles with IP data and analytics to build your strategy.

Value-driven

Based on how your company defines value, we help to develop and execute a plan and a budget for IP investment that supports and drives business success and reduces manageable business risk.

Proactive

We help you build a framework and culture that ensures your regular and intentional IP investments support current and future growth areas and remain strategic, and increases cost certainty.

Co-created

Our experts work together with you to co-create an IP strategy that aligns with your success metrics to produce value, confidence in decision making, and peace of mind.

Our service offerings

  • Beyond IP Strategy provides a suite of integrated services and access to a team of experts, without having to build or expand an in-house IP function.
  • Our programs and services:
    • Are designed in levels to fit the needs of companies at different stages of IP and company maturity.
    • Are offered with a fixed fee, and include specific offerings as well as a bank of additional hours of IP strategy services.
    • Offer expert strategic business-focused advice, and co-development of an IP strategy, with regular review of implementation.
    • Address IP awareness and culture-building, and some of our programs include IP competitive intelligence reports, as well as access to self-serve resources.
    • Provide participating companies with ongoing access to extra content for Beyond IP Strategy alumni.

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Protect and grow
your market position

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Focus on the IP projects
that matter most

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Access business-minded
legal expertise

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Make IP decisions more quickly 
and confidently

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Improve your portfolio’s
cost efficiency

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Translate insights into a 
competitive edge

What can IP do for my business?

Experience

  • Advised a manufacturing and design company on IP strategy prioritization for different R&D investments, including providing Board-level guidance and developing a detailed implementation blueprint.
  • Advised an investment fund focused on innovative companies, developing a playbook and framework for assessing company IP maturity and negotiating IP clauses in funding agreements.
  • Worked with a multinational professional services firm to provide Board-level assessment of intellectual property strategy and review of an existing patent portfolio for an optical semiconductor designer and manufacturer.
  • Assisted a number of public research organizations in Canada on elements of their IP strategy and policy, including training, technology-related and license agreements, patent valuation and commercialization, and patent enforcement.
  • Advised a post-secondary institution on strategic assessment of two patent portfolios (hydrogen technology and big data), including patent asset assessment and portfolio metrics, market assessment, and commercialization options.
  • Advised a global infrastructure organization with its innovation program for technology related to construction optimization software, including license agreements and arrangements with Canadian and U.S. universities.

Key Contacts

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